About Mass Communication
Mass communication is a study thatconnects people and other entities to large segments of the populationthrough mass media. It is usually related to newspapers, magazines and book publishing as well as radio, television, films and even the internet as these mediums are used for disseminating information, news and advertising. The study of mass communication is concerned with how the content of mass communication persuades or otherwise affects the behavior, attitude, opinion, or emotion of the person or people receiving the information.
One of the finest definitions of mass communication has been given by Denis McQuail in his book ‘Towards Sociology of Mass communication’. According to McQuail, “the term mass media indicates the entire systems within which messages are produced, selected, transmitted, received and responded to”.
Why Mass Comm ?
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The need to stay connected and abreast with what is happening in the world has revolutionized the way we communicate today. The field of mass communication is an exciting career option that opens up innumerable opportunities in diverse fields.
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A bachelor’s degree in journalism and mass communication gives you the potential to transform the society by actively expressing what you want to say and by becoming the voice of millions of others. If you are creative and want to explore different mediums of expression, then a career in Media is ideal for you.
Mass Comm Careers at a Glance
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Print journalism
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Film making
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Radio journalism
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Public relations
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Anchoring
Reputed Mass Comm Colleges in India
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Indian Institute of Mass Communication (IIMC)
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IP University,Delhi
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FTII, Pune
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Manipal University
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St. Xavier’s College – Mumbai
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Symbiosis Institute of Mass Comm,Pune